The Relationship Impact Advantage™

Relationships are built through the senses.

Each time we meet someone, every time we’re exposed to information about someone there is either an impact, or not. And if there is an impact, it might be positive, it might be negative, or it might be confusing. The purpose of The Relationship Impact Advantage™ is to ensure that we’re respectful enough to deliver a positive impact at every opportunity.

The challenge is, it’s harder than it sounds.

Taking a careful, step-by-step approach, we work with the Brand, Niche Market and Core Message of a firm to develop each element of their business in a way that will have a positive relationship impact.

That might mean supporting clients that want to re-name their firm. It often shows up as a project to refresh a current brand. It invariably impacts the kind of graphics that are used, the language that is written, the words that are spoken and all the production qualities of each of these areas.

The Relationship Impact Advantage™ approach creates the fundamental deliverables for your marketing:

• Corporate Identity tuned to your niche, your brand and your core message
• A Voice Print Interview™ that generates a framework for ensuring that copy is written in a way that’s consistent with your brand
• Your 20 second story so that you can clearly explain what you do
• Your expanded story to explain why you do what you do and how you approach it

While there can be hundreds of different marketing activities a firm applies, all of them are impacted by your Corporate Identity, your Voice Print, and your story. They have to be solid in order to provide the foundation that’s required.