The Relationship Activation System™

The Relationship Activation System™ is really the “pointy end of the stick” for marketing – it’s the doing. One of the barriers to good marketing, however, is the tendency people have to “doing” before “understanding”. There are all kinds of great marketing ideas out there – thousands of them. The question we have to ask, however, is “are these the right marketing activities for my niche, for my brand and for my core message?”

Fundamentally, all of the preparation work in The Distinction Identifier™ and the Relationship Impact Advantage™ are designed to permit an informed approach to your marketing activities. They give you the insight to market with applied relationship intelligence. The Relationship Activation System™ harnesses this deep understanding.

Whether you do the marketing within your firm or work with an outside partner, the activation of the marketing needs to be done in a way that’s deliberate, considerate, cost-effective and meaningful. It should be relevant, well-executed and surprising.

The activation of your marketing should be done by creating precision marketing channels – clear, step-by-step, plans that infuse the activity with your brand, your core message and that move the relationship forward.

They should be laid out in a marketing calendar and sequenced so that the activities build on, and amplify each other. They require measurement, careful planning and clean execution.

There is no question that a relationship is precious. In business, we’re able to quantify the value of those relationships and then treat them accordingly.

We support our clients in this work, or in some cases, deliver all of it on their behalf. In either case, markets respond when you market with precision.